THE GOOD DEPT

Seattle creative studio for founders doing good work.

Work With Me
Close-up photo of a white cardboard box with a metal latch.

You’ve got the idea. You’ve got the determination. You need a brand to embody all of that.

Through branding, creative direction, and content production, I build thoughtful systems that make your brand feel more easy, intentional, and strategic.

Because with everything being asked of you as a founder, your energy is better spent on the part of doing the actual work.

Do good work. Look good doing it.

Sincerely,

Annie Tran

A woman with shoulder-length black hair smiling, wearing a grey dress, a silver necklace, and a brown leather jacket draped over her shoulders, standing against a plain light grey background.
A woman sitting at a white table, writing in an open notebook. The table has a red stapler, a cup of coffee, glasses, and various posters with motivational and political messages about the good food movement. The woman is wearing a light blue striped shirt and has dark hair.
Branding
Person holding up a red poster with white text that repeats "The Good Dept" in a stack, standing against a plain light-colored wall, wearing a beige shirt and dark pants.
Creative Direction
Close-up of a person holding three folders and a pair of sunglasses, with a wristwatch on their left wrist. The folders are red, blue, and white, and the person's face is not visible.
Content Production

  • "I would recommend The Good Dept without hesitation to anyone who needs responsive and thoughtful branding work. Our visibility has increased, we have critical structures in place, communication with Annie is amazing, and we are lucky to continue to benefit from her expertise.”

  • “She was able to bring our words into life. With all her creativity she gave us our colors, fonts, and the overall aesthetic to make it better than what we imagined!”

  • “I had a wonderful experience. She ensured we were happy with each step of the process from the branding guide to the final video shooting.”

Sardines Social
After Hours
Morrow House
Third Place Press

Sardines Social

After Hours

Morrow House

Third Place Press
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Schedule Discovery Call