Your brand has a lot of jobs to do.
It should tell people who you are, make the right impression, give you something solid to build from, and make showing up feel easier.
Every project moves through four clear phases: discovery + research, creative direction, building, and implementation.
You’ll be part of the process throughout, with clear moments for feedback, decisions, and refinement along the way.
Our Process
Services
“I would recommend The Good Dept without hesitation to anyone who needs responsive and thoughtful branding work. Our visibility has increased, we have critical structures in place, communication with Annie is amazing, and we are lucky to continue to benefit from her expertise.”
Essentials
What’s included:
Primary logo
Secondary logo
Brand marks
Color palette
Typography system
Brand guidelines
Final brand files
Investment starts at $1,200
Timeline is 2 weeks
Foundations
What’s included:
Everything in Essentials
Discovery + research
Brand positioning
Audience definition
Brand personality + voice
Messaging direction
Key brand pillars
Investment starts at $3,500
Timeline is 4 weeks
The Experience
What’s included:
Everything in Foundations
Full creative direction
Production planning
Production
Post-production / editing
Final video gallery
Final photo gallery
Investment starts at $10,000
Timeline average between 5-8 weeks